Next stop after Gaydon was Malvern, the Morgan factory tour. Highly recommended as it is the polar opposite of visiting the Mini factory which I did in 2016. Mini is all about robots and technicians, whilst Morgan is all about real craftsmen plying their trade with hand tools. Mini, you can't take photographs. Morgan, no restrictions. I enjoyed both visits - but there again, I'm very much a shop floor person.
A two hour tour, with almost one hour of it devoted to an intro and a visit to the Morgan museum - all on site of course. There is also a decent café and a very good shop, selling all sorts of Morgan gear, from clothing to branded clotted cream shortbread.
Judging by the number of people doing the tours, Morgan are probably doing quite well out of it - and rightly so.
The current Morgan 3 wheeler is a runaway best seller. Original was shown as a bit of a laugh at a motorshow, they thought that maybe tops, they'd sell 200 of them. They took 200 orders at that show and have now manufactured over 2,500 of them!
Very popular amongst ex-motorcyclists and fascinating to hear that if you wear a crash helmet, it is classed as a motorbike, and don't need a seat belt. If you do wear the seat belt and don't wear a crash helmet, it is classed as a car... Even more strange is that the US spec three wheelers (and they are very popular over there), the headlamps are mounted inboard (local regulation) and the UK spec is outboard. Once purchased, most US customers simply relocate the lamps outboard as the factory very thoughtfully still fit the UK spec lamp brackets.
From the most popular to the rarest of all Morgans.
There is also a story about the last of the four seater Morgans, regarding seat belt regulations
Obviously, Jeremy Clarkson's quip about the Morgan looking like Clarence, the cross eyed lion hit home
...because they relocated the headlamps.
The tour leader tried to catch us out by testing us on our model spotting, noting that the V8 has a wider front panel but I was ready for this one, as I knew that the very early V8's, including Chris Fraser's Morgan in NZ, weren't wide bodied at all, ditto this famous competition car.